ICC T20 Classic Fantasy
A fantasy cricket game where players build their own teams with a budget of $100 million. Each player picks 11 athletes and can use special boosts to earn more points. The goal is to get the highest total points, encouraging fun and strategy. This game aims to connect fans to cricket while creating a competitive environment.
Responsive Design
10
Sports
UI & UX Design
Challenge
Fan Engagement: Finding innovative ways to keep users engaged and invested in the game, ensuring they return regularly.
Understanding Boosters: Addressing the lack of clarity on how boosters work, which can hinder players from fully utilizing them for maximum points.
Competition Balance: Ensuring a fair and engaging experience for both novice and experienced players.
Objectives and Goals:
Time for Substitutions: Ensure players have ample time to make strategic team changes.
Immersive Experience: Create a realistic cricket manager as they manage team and earn points.
Cross-Device Consistency: Maintain a seamless experience across mobile and desktop platforms.
Discover Phase:
Used the Design Thinking approach for solving this problem. To practice design thinking, we followed the below process.
Research and Survey:
A mix of user interviews and surveys allowed us to capture valuable insights from cricket fans. Additionally, we engaged with cricket enthusiasts to understand their expectations and preferences for a new fantasy cricket experience, identifying key features that would enhance their gameplay.
Persona:
These personas represent key user types for the ICC Fantasy game, helping to guide design decisions and improve user experience:
User Journey mapping to understand the user experience:
Ideation Phase:
Created a visual framework to better understand the fantasy cricket world, mapped out user journey flows to ensure our design matched user actions, and organised the information architecture to clarify how content would be structured, laying the groundwork for the game.
Design Phase:
Mid-fidelity Wireframes:
Following in-depth research and collaborative sessions with the team and client-facing groups, I proceeded to develop wireframes. My role was to create wireframes for the essential gameplay for both desktop and mobile devices, with a strong emphasis on ensuring a smooth and intuitive user journey.
Design Explorations:
I conducted several design explorations, resulting in the following concepts being approved by the client. Both the UI designer and I collaborated to develop these approved concepts into the final designs, ensuring a cohesive and engaging user interface.
Outcome:
The ICC Fantasy Cricket Game launch attracted over 1,18,126 new users in its first season, marking a successful debut with strong fan engagement and positive reviews. Building on this, new features like PvP challenges and exclusive leagues are planned to expand the game’s reach and engagement further.
